One of the most common questions I receive before a family session is about clothing. What should we wear? Should we match? Do we need to coordinate?
The short answer: coordinate, but never match exactly. Here is why — and how.
The Problem with Identical Outfits
When a family all wears the same white shirt and jeans, the focus becomes the outfit rather than the people wearing it. The images can feel staged — which is precisely the opposite of what I aim to create.
The Principle of Colour Harmony
Instead of matching, choose a palette. Pick two to three colours that naturally belong together — think of how they appear in nature. A warm autumn palette: terracotta, cream, and deep brown. A fresh spring palette: soft sage, ivory, and warm beige.
Each family member wears different textures and silhouettes within that palette. The result feels intentional without being rigid.
Practical Suggestions
Adults: Choose clothes that fit you well today, not from two years ago. Comfort and confidence are visible. Natural fabrics — linen, cotton, wool — photograph beautifully and move well.
Children: Allow them some input if they are old enough. A child who feels slightly special in what they are wearing is a child who is easier to photograph. Comfortable shoes matter — they will be running, exploring, and sitting on the ground.
Avoid: Strong logos, very bright red or neon colours (they can cast colour onto skin in natural light), and anything with a complex pattern that competes visually with the landscape or with faces.
The Golden Detail
One small coordinating element — a mother and daughter in the same shade of dusty blue, for instance — can create a beautiful visual echo without feeling forced.
If you would like to share what you are considering before the session, send me a photograph. I am always happy to offer an honest perspective.
For more guidance on making your session effortless, read How to Prepare for Your Portrait Session. And if you are looking for location inspiration in Geneva, see my guide to the best locations for family photos in Geneva.
Learn more about family photography in Geneva or explore pricing and packages.